Who is Fabrice Kerhervé?

Interview - Fabrice Kerhervé, President-Founder of the “Celebrities” concept

Fabrice Kerhervé, President-Founder of the “Celebrities” concept is a charismatic person. His methods are based on a detailed and in-depth analysis of the “Word of Mouth” concept, networks involving the Internet and new communication technologies. Fifteen years of experience in creating networks, direct sales and e-business in the USA, South America, Europe and Russia make Fabrice Kerhervé a visionary. His dazzling career, his ambitions and his belief in men make him an emblematic person who has become a model for thousands of people.

Fabrice Kerhervé, who are you?

I was born in 1965. I have four children: Natacha, Alexandre, Stanislas and Nicolas.
I go where my passions guide me and I work a great deal on myself as a person every day. I avoid setting myself limits. I deeply believe that everything is possible, that every human being, from birth, has an infinite number of opportunities to exceed himself, to go further in order to accomplish a creative work… to make things better. Firstly, by bettering himself, but also by bettering the people he loves and, why not even all of humanity!
I think that, above all, it is necessary to work at being better not at living better.

Do you have a secret, a business philosophy, a model?

My secret is that I don’t have a secret. I work a great deal and I never give up. Every morning, I get up in order to live every day with passion. I like my work, which means that I don’t feel as if I’m going to work and, what’s more, I like meeting people and hearing the stories of people who have a passion… Don’t you?
My philosophy is passion, sharing, work and, above all, love. I include among my models Gandhi, William Wallace and Michael Collins.

Tell us about your career

I started working at the age of 14. I very quickly became involved in Network Marketing, a lifetime philosophy. After having been a leader in different international companies, I decided to create my own Network Marketing company, KGC Networks. KGC came into being on 17 November 2003. At that time, “Word of Mouth” had already become the most powerful force in the worldwide market, as well as the most neglected. In the century of the Internet and new communication technologies, KGC demonstrated that this new “Word of Mouth” market could be structured and controlled.
In just 5 years, KGC Networks has become the worldwide leader of Networking, an international company focused on organisation, development, management and marketing for the “Word of Mouth” market through Networking.

Give us some figures

KGC Networks is established in 35 countries, twenty of which in Europe. The company has 300,000 customers and realises a turnover of approximately $160 million. KGC Networks is the owner of a computer program worth more than $10 million which enables the complete online automated management of different processes, from orders and payments to customer delivery by DHL in 72 hours maximum. All on line and paper-free!

Why the “CELEBRITIES” concept

The result of a simple observation, that what we had created with KGC Networks was fantastic, but that it was not enough. The world is changing and is constantly evolving. KGC Networks has followed the trend to become the “Celebrities” concept. With the growth of Buzz Marketing, “Celebrities” is a logical development.

The “CELEBRITIES” concept, a new era in Professional Networking – tell us about the concept.

What helps to sells the most today? With whom are the leading brands associating themselves? Celebrities and stars.
Above all, “Celebrities” identifies the “fan” network of each celebrity all over the world using marketing techniques exclusive to Networking. Then, “Celebrities” organises, structures, develops, manages and, above all, promotes this network of “fans, supporters, subscribers”.
Thanks to the “Celebrities” concep, we create a genuine link between the Celebrity and his or her network of fans through Networking, a genuine “tailor-made” and long term human and commercial relationship.
“Celebrities” provides each celebrity with support for international legislation and tax, licenses, product search and development, different technological monitoring, management and credit card payment, door-to-door product delivery, multilingual website management, marketing, promotion, press relations and training.

What are your dreams, your projects?

The “Celebrities” concept was launched officially in July of this year in Riga, in Latvia. The first star to associate herself to this concept is Ornella Muti, an internationally famous Italian actress. Opening of the official website www.ornella-muti.com, launch of a jewellery collection, international promotion, the “Celebrities” concept is under way, but it is just the beginning. We have thousands of people, of fans, looking for quality products and ready to follow the Stars they worship. We are there for them, so that they can meet.
Today, I live only for this. I have invested in this project day and night because, for me, it is important that this model develops on a global level. Why? The century we are living in already offers us enormous existing opportunities as well as new opportunities. It is up to us to create new economic circuits in order to provide every human being with the opportunity to work, develop, live and be free.

One final thing to end with?

Yes. We are shortly going to be promoting and launching a new website based on the “Celebrities” concept, the website www.tasha-k.com, designed for teenagers and offering unique jewellery combined with a lifestyle philosophy. The person chosen is none other than my own daughter, Natacha Kerhervé! This new site will present her own creations. Natasha has a very strong personality and is a woman of her times. “Celebrities” offers her the chance to realise her dream. I hope that it will do the same for many other personalities.